THE NUMBER ONE DIRECT RESPONSE FOR SALES LEADS
Dollar for advertising dollar, ELECTROPAC is your best bet for generating sales leads. Your advertising message is reproduced on a 5-1/2" x 3-1/2" card and mailed to more than 24,000 (CCAB June 2004) carefully selected buying influences for electronic products across Canada. One side of the card contains your advertising message and a reply space for customer responses. The other side contains your return address. ALL CARDS ARE RETURNED DIRECTLY TO YOU THE ADVERTISER. You get immediate sales leads.

IDENTIFY PROSPECTS FAST AND INEXPENSIVELY
ELECTROPAC allows quick identification of a large number of prospects in the electronics industry and among end users of electronic products and equipment. These prospects are identified at a fraction of the cost of individual direct mail (less than 1/4 of the cost).

ELECTROPAC is the most efficient and cost-effective method for identifying new and unknown prospects. The product card format also offers exceptional speed in receiving direct returns. And with 'shoooter' labels included (name, company address and phone number) your responses are faster and even easier to read!

BUYERS NOT NUMBERS
ELECTROPAC is sent to the mailing list of EP&T, Canada's largest business electronics publication. Each mailing reaches more than 24,000 individuals that purchase, use or promote electronic products. EP&T is an audited publication with a rigorously maintained mailing list. It has Canada's most comprehensive and largest list of electronics engineers, buyers, researchers, managers, etc. It has one of the largest mailing lists of any magazine in its field, and EP&T includes electronics end users as well as electronics OEMs. Electropac provides a list of high quality buying influences at a much lower cost than direct mail.

MECHANICAL SPECIFICATIONS

Printing process: offset
Card size: 5-1/2" x 3-1/2"
Binding method: not bound
Printing specifications: Camera-ready artwork suitable for offset reproduction required for both sides of card. Digital files supplied must be on a Mac-formatted disk and include a proof. File types accepted are QuarkXPress, Photoshop and Illustrator. Printed on postal offset card stock and when available printed on recycled stock.
Halftone screen: 120

TECHNICAL SPECIFICATIONS FOR SUPPLIED DIGITAL FILES

Programs (Mac based):
· QuarkXPress, Adobe Photoshop and Illustrator.
· Digital files are to include all supporting documents (postscript, screen fonts and pictures used.)
· Provide a laser proof for B/W files and a color proof for color files

Digital picture formats:
· EPS, TIFF or JPG
· 300 dpi Resolution
· CMYK or Grayscale, if other please specify (i.e. Duotone or Monotone)
· PDF files (PDF files are to be created for Hi-resolution printing)
Files can be supplied on CD, by email or uploaded onto FTP site (please contact EPT for FTP information).